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SEO / Conversion Improvements

We handle the basics that matter: technical cleanup, on-page structure, and simple changes that help the right people find you.

Service focus

This service is structured to improve perceived quality, simplify decision-making, and move the site closer to a cleaner modern standard.

Included

Technical SEO basics

Crawlability, indexation, canonical strategy, sitemaps, and other foundational checks.

On-page optimization

Titles, descriptions, internal linking, schema, and page structure aligned to search intent.

Conversion improvements

Page hierarchy, CTA placement, and content flow that help more visitors take action.

Our approach

We start with the fixes that make the biggest difference first.

  1. Baseline audit — Technical health, crawl/index signals, and content structure.
  2. Strategy — Priority keywords, sitemap structure, and page-level opportunities.
  3. Implementation — Fixes, metadata, headings, and internal linking updates.
  4. Iteration — Measure, refine, and scale what is working.

What you’ll get

  • Technical audit summary with prioritized fixes
  • Indexation + canonical strategy
  • Metadata system (titles/descriptions) + templates
  • Structured data (FAQ, breadcrumbs, organization/site)
  • Internal linking plan and navigation improvements
  • Conversion suggestions for key pages

Included

The fixes and templates that help the site show up better and make more sense to visitors.

Crawl health

Fix the structural issues that stop search engines from understanding the site.

Templates

Repeatable page patterns that keep metadata, headings, and links consistent.

Conversion paths

Clear CTAs and page flow that help more of the right visitors take action.

This is a good fit if

New site launches

Ship with clean structure, correct metadata, and index-ready pages from day one.

Stagnant organic growth

Fix crawl/index issues, tighten internal linking, and build a consistent publishing system.

Low conversion rates

Improve page structure, calls to action, and content clarity so more visitors contact you.

Want better traffic and more enquiries?

Send over the URL and a quick note about what you sell. We will reply with the first few things we would change.

Frequently asked questions

What do you fix first?

We start with the technical and on-page issues that make the biggest difference to search visibility and enquiries.

Is this a full SEO package?

It is a practical cleanup and improvement service focused on the pages and foundations that matter most.

Do you handle content changes too?

Yes. We can improve page structure, headings, metadata, and the copy that supports conversions.